Free. On principle.
Benefits, refunds, discounts and savings that people are entitled to — but never claim, often because no one told them. On Principle helps you find what's rightfully yours and claim it yourself, step by step. No charge, no catch.
✓ Always free — funded by donations, never by charging youCaring for someone with dementia or a learning disability? You may be owed a Council Tax reduction — and a backdated refund. Check in 2 minutes, then get free letters to claim it.
Over State Pension age and a health condition means you need help or supervision? You could be owed up to £114.60 a week — not means-tested, and it won't touch your other benefits. Check in 2 minutes.
The one that unlocks the others. Over State Pension age on a low income? Pension Credit tops you up — and opens the door to a free TV licence, help with Council Tax, heating and NHS costs. ~910,000 miss out.
Born between 2002 and 2011? The government opened a savings account in your name — worth ~£2,200 on average, and 750,000+ are unclaimed. Finding it is free (never pay anyone). Check in 1 minute.
On Universal Credit, Pension Credit or a low income? Social tariffs cut broadband to £10–£20/month (~£200/yr saved) and reduce water bills — deals providers barely advertise. Check in 1 minute.
Because too many people pay for what should be free, or never claim what's theirs simply because the system is hard and no one helped. We give you everything to do it yourself.
On Principle is kept going by donations and, in time, tasteful advertising — never by charging the people we're here to help. If it helped you and you can spare a little, you can keep it free for the next person.
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